How different was the summer placement at MICA due to the pandemic?

By
Indrajeet Singh
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0
3480

MICA Summer Placement Report Comparison

The 2020-22 batch of MICA witnessed 83 recruiters participating in the campus placement drive and extending offers to 208 students in various roles like business development & sales, operations, communication, consumer insights & analytics, brand management, market research, strategic planning, media planning, strategy & innovation, digital marketing, account management, rural marketing etc.

There is a 68% rise in first-time recruiters despite the fact that the entire process was conducted virtually. MICA even provided a sustenance allowance to select candidates to ensure no good opportunity is lost. New recruiters exhibited trust in the calibre of students by extending good offers to students.

Batch Profile

  • The gender ratio split is 55% female and 45% male.
  • The educational background split is 46.5% engineering, 17.25% management, 16.7% commerce, 10.7% science, 8.8% arts and design.
  • The work experience split is 26% having more than 2 years of experience, 21% having 1-2 years experience, 15% have 0-1 year experience and 38% freshers.

Sector Overview

  • 78 offers were given by recruiters from Media & Advertising which is the highest. Also, there is a growth of 105% in the number of offers compared to last year.
  • There is a significant de-growth of 57.14% for offers in the E-commerce and IT/ ITeS sector

Stipend Details

Sector Highest Stipend (2020-22 Batch) Highest Stipend (2019-21 Batch) Prominent Recruiters
Media & Advertising 1.5 L 1.5 L Applause Entertainment, Atom, Jio Creative Labs, Saavn, The Hindu, Koo
E-commerce & IT/ ITeS 2.77 L 2.44 L Amazon, Flipkart, Grofers, Google, Cars 24, Infoedge
Analytics, BFSI & Consulting 2.0 L 2.0 L CITI, Caspian, Mitkat, Zinnov, Leapfrog Strategy Consulting
FMCG 3.2 L 3.2 L Ferrero, HUL, ITC, L’oreal, Nivea, P&G, Emami
FMCD/ Retail 1.0 L 2.51 L Apollo, Casio, HP, Titan Company, Welspun, Sayaji
Others 2.4 L 1.4 L Bosch, Delhivery, Mahindra, Meraki, UpGrad, SKF
  • The highest Stipend is given by recruiters in the FMCG sector which is followed by E-commerce & IT/ ITeS.
  • Last year FMCD/ Retail was one of the top sectors which saw the highest stipend but it was the lowest stipend offering sector this year.
Sector Average Stipend (2020-22 Batch) Average Stipend (2019-21 Batch) % Change
Media & Advertising 0.44 L 0.63 L – 30.16%
E-commerce & IT/ ITeS 1.36 L 0.92 L 47.82%
Analytics, BFSI & Consulting 0.60 L 0.90 L – 33.33%
FMCG 1.58 L 1.66 L – 4.82%
FMCD/ Retail 0.73 L 0.90 L – 18.88%
Others 0.62 L 1.11 L – 44.14%
  • Except for E-commerce & IT/ ITeS, there is a decrease in the average stipend for all the other sectors.
  • FMCG recruiters offered an average stipend of 1.58 L followed by IT/ ITeS.
Pointer 2020-22 Batch 2019-21 Batch % Change
Number of participants 208 213 – 2.34%
Number of recruiters 83 76 9.21%
Highest Stipend 3.2 L 3.2 L –
Average Stipend 78,657 98,349 – 20%
  • The average stipend for Top 25 offers is INR 2,48,667, Top 50 offers is INR 1,81,592 and Top 100 offers is INR 1,28,970.
  • The overall average stipend decreased by 20% due to the pandemic which saw a 21% increase last year.
  • Although the number of recruiters increased, intake by individual recruiters decreased.

Conclusion

The placement season of the 2020-22 batch was affected due to the pandemic as the average stipend decreased. Further, except for the E-commerce & IT/ ITeS sector, all the other sectors observed a significant decrease in average stipend. However, the number of offers decreased for the E-commerce & IT/ITeS sector. Overall, Media & Advertising emerged to be the most sought sector as the number of offers increased.

References

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