Mudra Institute of Communications, MICA Ahmedabad

MICA (Mudra Institute of Communications, Ahmedabad) is a renowned management institution located in Ahmedabad, Gujarat, India. Established in 1991, MICA has gained a reputation as one of the leading institutions for strategic marketing and communication management in the country. This article covers every aspect of MICA Ahmedabad from campus life, placements to alumni.

Campus Life

Life in MICA never has a dull moment. MICA, the school of ideas, is located on the outskirts of Ahmedabad. It was established in 1991 and is the only residential B-School in India and Asia that is dedicated solely to Strategic Marketing and Communications. MICA offers various academic programmes, both residential as well as virtual programmes. MICA has been constantly delivering Strategic Marketing and Communication solutions to the industry, government, and community.  It is situated in Shela, Ahmedabad which is around 37 Km from the nearest airport and just 22 Km from the railway station.

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The culture in MICA has been shaped over many years due to the hard work of the students and the faculties. The student community has a very rich, diverse, and enriching environment with students coming from all around the nation with heads full of ideas. MICA ensures that students have an all-around holistic development and hence focuses heavily on extracurriculars and projects.  You will meet some of the most creative minds in the country and in every conversation you have with someone, you will see a different perspective. The campus has 6-7 hostel blocks; if you are in your first year, you will get a double occupancy room. The final-year students get a single occupancy room. The hostel rooms have good storage space and are provided with all basic amenities. 

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During the MICANVAS- Asia’s Biggest Marketing Fest, students paint the brick walls of MICA, telling their stories and experiences of the MICAN campus life. This is an event that brings the entire MICAN community together. MICA is a happy place for anyone who is a marketing enthusiast. One unique thing about MICA is that it would teach you a good balance between strategy and creativity. The curriculum and teaching pedagogy are one of the best in the country and the faculties are celebrated in their fields. With many years of working experience in the industry as well as teaching, many faculties in MICA boast of many awards and recognitions. In MICA, marketing is heavily deep-rooted in every individual, from the canteen guy to the laundry guy. Talking about the food options on campus, there is Chota Canteen which is open 24/7 and is a favorite spot for students amidst their daily submissions. The MICAN mess food is great, it offers many options ranging from north Indian thali to south Indian cuisines. 

Life in MICA is not very hectic and challenging, it will give you ample time to pursue your interests outside of your academics. It will help you channel your inner creativity and in MICA you will be counting memories not days.

Programmes Offered in MICA

MICA offers various programs in various modes ranging from offline mode to online. Some of the online programmes are Digital Marketing & Communication with Specialization (DMC-S), Managing Brands & Marketing Communication – MBMC, Advertising Management and Public Relations – AMPR, Media & Entertainment Management – MEM, Strategic Brand Management and Communications – SBMC, Executive Certificate Programme in Strategic Communication with Storytelling, Brand Communication Management – BCM and The Emerging CMO: A Certificate Programme for Senior Marketing Professionals. The table below gives you an overview of the residential programme.

MICA Ahmedabad Cutoffs

Key Placement Highlights from the recent years

MICA is the only institute in Asia dedicated to creating leadership in Strategic Marketing and Communication. MICA saw grand success in its final placements season yet again, with a 6% increase in the average CTC and an 11% increase in the median CTC. The highest CTC for the PGDM batch of 2023 stood at Rs.36 Lakhs and the average CTC was Rs. 20 Lakhs. Analytics, BFSI 7 Consulting sector saw the highest number of offers followed by FMCG and IT/ITeS. Some of the top recruiters were BOAT, 4700 BC, Accenture, Adani, Gartner, Amul, Beardo, CleverTop, Coca-Cola, ITC, Royal Enfield among other.

Summer Placement

The Post Graduate students go through the summer placement process after the completion of their first year. You will have to intern in a company for two months before joining the final year PGP. The batch of 2024, saw a 100% successful summer placement in Strategic Marketing and Communications. Around 202 students participated and some of the roles offered to them were Analytics, B2B Sales Management, General Management, Product Development, Market Research, Content Marketing, Branding and Communication among others.

Highest Stipend: Rs. 4.40 Lakhs

Average Stipend: Rs. 15 Lakhs

Median Stipend: Rs. 14.5 Lakhs

Top Alumni from MICA

1. Amit Sharma

Designation: Senior Vice President & Head, Prudential Assurance Company Singapore

Salary: Rs. 2 Crores Annually (Estimated)

Year of Graduation: 1999

Accomplishments: He earlier worked as the Chief Brand Manager in The Times of India and as a Marketing Communication Specialist. He is also an ICAgile Certified Professional.

2. Dheeraj Sinha

Designation: CEO, Leo Burnett, South Asia

Year of Graduation: 1999

Accomplishments: He has worked as the Chief Strategy Officer of the Grey Group and as the Regional Planning Director at Bates

3. Saurabh Varma

Designation: Founder and CEO at Wondrlab India

Year of Graduation: 1997

Accomplishments: He is the founder of India’s largest platform-first communication company, Wondrlab, and was earlier the CEO of Publicis Communications India.

4. Charu Aggarwal H

Designation: Vice President Strategic Initiatives, GoDaddy

Year of Graduation: 1999

Accomplishments: She is a Technology, Entertainment and COG Marketer with more than 20 years of work experience with brands like P&G, Disney (Fox Network), and Abbott to name a few. She has earlier worked as the Chief Strategy Officer in Havas Group.

5. Navaneeth L V

Designation: Publishing, Radio, Digital and Broadcast Media

Year of Graduation: 1998

Accomplishments: He was earlier the Vice President of Sun TV Network Limited and the Station Director and Head of Programming of Radio One.

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