Marketing is a popular specialization for MBA programs globally, and India is no exception. As an MBA specialization, Marketing involves studying the process of understanding, creating, communicating, and delivering value to customers. The main goal is to develop strategies that satisfy consumers’ needs and wants in ways that benefit both the company and the customer. Here in this article, we will talk about the Top MBA Marketing Colleges in India along with the Top Marketing profiles and Top marketing firms visiting the campus.
MBA Marketing India: Key Focus Areas
Here’s a brief explanation of what you learn in an MBA program specializing in Marketing in India:
- Consumer Behavior: This course in the top MBA Marketing colleges in India would help students understand the psychological, personal, and social factors influencing consumer buying decisions.
- Marketing Research: Students would learn to gather, analyze, and interpret information to aid marketing decisions. This might involve understanding market segments, consumer preferences, and market trends.
- Product and Brand Management: This course covers the strategies involved in developing, maintaining, and increasing the market share of a product or brand in the MBA Marketing B-schools in India.
- Sales and Distribution Management: This involves strategies for managing a company’s sales and distribution channels to reach consumers effectively and efficiently.
- Digital Marketing: With the rise of the internet, learning to market products and services online is crucial. This might include search engine optimization, social media marketing, content marketing, email marketing, etc.
- Advertising and Promotion Management: This involves developing effective advertising and promotional strategies to communicate a product’s value to consumers. The top marketing MBA colleges in India where the top marketing companies in India come
- International Marketing: Students learn to develop and implement marketing strategies in the international business environment. This can include understanding cultural, economic, and legal differences impacting marketing strategy.
- Services Marketing: This course focuses on the unique challenges of marketing services compared to tangible products.
- Strategic Marketing Management: This course involves learning how to develop a comprehensive marketing strategy for a business.
MBA Marketing Colleges in India: Job Roles
Entry-Level Roles (0-2 years of experience)
- Area Sales Manager: These individuals are given the responsibility to oversee the sales of a particular area/domain/district for the Brand and are in charge of heading a team of Salesmen and acting as a chain of contact with the distributors and partners.
- Marketing Associate/Executive: These individuals help with the execution of marketing plans and campaigns. Their tasks might include conducting market research, compiling reports, coordinating with suppliers, writing marketing copy, and supporting the marketing manager in daily tasks.
- Digital Marketing Analyst/Executive: This role from MBA marketing colleges in India involves planning and executing digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), and email marketing campaigns.
- Market Research Analyst: The role involves collecting and interpreting market data, formulating reports, and making recommendations based on their findings.
Mid-Level Roles (3-7 years of experience)
- Brand Product Manager: These individuals manage a specific brand or product within a company. They plan, develop, and direct marketing efforts to increase the value and performance of their particular brand or product.
- Marketing Manager: A Marketing Manager develops and oversees marketing campaigns to promote products and services. The role involves planning, budget management, and coordinating marketing projects from start to finish.
- Digital Marketing Manager: This role involves managing all digital marketing channels (e.g., company websites, social media accounts, advertising campaigns) to drive company objectives.
Senior-Level Roles (8-15 years of experience)
- Marketing Director: A Marketing Director oversees an organization’s marketing department. They develop marketing strategies and campaigns to achieve business goals.
- Head of Digital Marketing: This individual is responsible for all aspects of a company’s digital marketing strategy. They will oversee all digital marketing channels and use them to drive brand awareness and lead generation.
Top-Level Roles (15+ years of experience)
- Chief Marketing Officer (CMO): This is typically the highest position in the marketing field. The CMO is responsible for creating and managing the execution of a company’s marketing vision. After graduating from a top MBA Marketing college in India and gaining more than 15 years of experience in the Marketing industry, they oversee all marketing operations, including digital marketing, brand management, market research, and product marketing.
Top MBA Marketing Companies in India
The top Marketing organizations generally consist of Companies with a robust Brand Presence, an Umbrella Number of Brands under their domain, and a solid financial statement.
The following are the top Marketing Organizations in India: Hindustan Unilever, P&G, Amazon (e-commerce marketing), Mondelez, L’oreal, AbinBev, ITC, Nestle, Pepsi, Coca-Cola (Varun Beverages), Jubilant Ltd. These top Marketing firms mostly recruit from the Top MBA marketing colleges in India only.
What Top MBA Marketing Colleges to specifically target if I want Top Marketing Roles in India?
In general, Marketing roles are niches not driven by marks within the college. The few criteria that a company wants in a Marketing aspirant are as follows.
- Low Work Experience
- Young Age (Below 27)
- Flexible about Travelling
- Great Communication skills
- Understanding Multiple Languages is a huge bonus
The best way to Shortlist, the Top MBA Marketing Colleges in India, is to understand whether the Top Tier Marketing firms come to that particular college for recruitment.
Mentioning the same, here are the Top 13 Marketing colleges in India:
| MBA Marketing Colleges | HUL | P&G | CocaCola | Pepsi | Mondelez | Marico | Dabur |
| IIM A | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| IIM B | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| IIM C | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| XLRI | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| IIM L | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| FMS | Yes | No | No | No | Yes | Yes | Yes |
| SPJIMR | Yes | No | No | No | Yes | Yes | Yes |
| IIM K | Yes | Yes | No | No | Yes | Yes | Yes |
| IIM I | Yes | Yes | No | No | Yes | Yes | Yes |
| IIFT Delhi | No | Yes | No | No | Yes | Yes | Yes |
| JBIMS | No | Yes | No | No | Yes | Yes | Yes |
| SIBM Pune | No | No | No | No | Yes | Yes | No |
| ISB | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Some other Top Colleges only for Marketing: IMT Ghaziabad, MICA Ahmedabad, and Goa Institute of Management.
Top Non-IIM MBA Marketing Colleges in India
| Top MBA Marketing Colleges in India (Non IIMs) |
|---|
| FMS Delhi |
| MDI Gurgaon |
| MICA Ahmedabad |
| ISB Hyderabad |
| IIFT Delhi |
| XLRI Jamshedpur |
| IMT Ghaziabad |
| SPJIMR Mumbai |
| SIBM Pune |
Discussing the Top MBA Marketing Colleges in India
| Colleges | Exam Accepted | Fees | Avg. Package |
| IIM Ahmedabad | CAT | 25 lakh | 34.36 LPA |
| IIM Bangalore | CAT | 24.5 lakh | 35.31 LPA |
| IIM Calcutta | CAT | 31 lakh | 35.07 LPA |
| SPJIMR Mumbai | CAT, GMAT | 24 lakh | 33 LPA |
| ISB Hyderabad | GMAT | 42 lakh | 34.08 LPA |
| MDI Gurgaon | CAT | 25 lakh | 27.67 LPA |
| XLRI Jamshedpur | XAT | 25.8 lakh | 29.89 LPA |
| IIM Lucknow | CAT | 20.7 lakh | 32.20 LPA |
| FMS Delhi | CAT | 2 lakh | 34.20 LPA |
| MICA Ahmedabad | CAT/XAT/GMAT + MICAT | 23 lakh | 20.09 LPA |
| IIM Kozhikode | CAT | 22.5 lakh | 29.23 LPA |
| IIM Indore | CAT | 25 lakh | 25.01 LPA |
| IIFT Delhi | CAT | 21.77 lakh | 29.10 LPA |
| JBIMS Mumbai | CAT, CMAT, GMAT, MAT, MAHCET | 6 lakh | 28.02 LPA |
| SIBM Pune | SNAP | 22.20 lakh | 28.16 LPA |
| IMT Ghaziabad | CAT, XAT, GMAT | 21.5 lakh | 17.35 LPA |
| NMIMS Mumbai | NMAT | 23.90 lakh | 26.63 LPA |
| XIMB | CAT, XAT, XGMT | 19.3 lakh | 16.64 LPA |
IIM Ahmedabad
IIM Ahmedabad is considered to be the most Prestigious Management Institution in India. It is known as the Mecca Of Marketing. An MBA degree from IIM Ahmedabad is the most sought-after by many CAT aspirants. The Campus has Iconic architecture, and vast green spaces, inhabited by the world’s liveliest minds, spread over 102 lush acres in the heart of Ahmedabad.
IIM Ahmedabad offers Various Programs, and the two-year full-time Post Graduate Programme in Management (PGP) is the flagship MBA programme of IIMA.
- Fees: 25 lakh
- Average Package: 34.36 LPA
- Highest Package: 1.15 CPA
- Batch Size: 455 Students
IIM Bangalore
IIM Bangalore is one of the Best Business Schools in the world. IIM Bangalore was established in the year 1973, and it was the third IIM to be established in the country. It fosters excellent opportunities in the marketing domain.
- Fees: 24.5 lakh
- Average Package: 35.31 LPA
- Highest Package: 80 LPA
- Batch Size: 512 Students
IIM Calcutta
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961.
IIM Calcutta or Joka completes the ABC Trio and fosters excellent credentials in the Marketing domain. Indira Nooyi, Pepsi’s CEO, graduated from IIM Calcutta.
- Fees: 31 lakh
- Average Package: 35.07 LPA
- Highest Package: 1.2 CPA
- Batch Size: 462 Students
SPJIMR Mumbai
The Shreyans Prasad Jain Institute of Management and Research (SPJIMR) is a private non-profit B-school based in Mumbai, India. Founded in 1981 under the aegis of Bharatiya Vidya Bhavan, The institute offers several full-time and part-time management programs. SPJIMR Mumbai tops the list of MBA Marketing colleges in India. It is situated on a 45-acre campus and is known for its rigorous two-year marketing-dominated curriculum.
- Fees: 24 lakh
- Average Package: 33 LPA
- Highest Package: 81 LPA
- Batch Size: 300 Students
ISB Hyderabad
The 1 Year ISB Program is rigorous and yet produces some of the finest marketing brains in this country.
- Fees: 41.78 lakh
- Average Package: 33.26 LPA
- Highest Package: 66 LPA
- Batch Size: 900
Management Development Institute (MDI), Gurugram
Management Development Institute (MDI) is a private business School in Gurgaon, India and is counted among the top private MBA colleges in India. It was established in 1973 by the Industrial Finance Corporation of India and is located in Gurgaon, a commercial hub near the Indian capital of New Delhi. MDI has its own campus spread over 37 acres (150,000 m2) in Gurgaon. MDI has a campus with red brick buildings and trees. The buildings are named Gurukul, Lakshaya, Scholars, Renaissance, Parthenon, etc.
MDI Gurgaon offers various postgraduate diploma programs. These include full-time post-graduate programs in management and part-time programs such as executive programs. It also offers fellowship research programs.
- Fees: 16.7 lakh
- Average Package: 27.67 LPA
- Highest Package: 60 LPA
- Batch Size: 472 Students
XLRI Jamshedpur
Known for fostering game-changing marketing trends in India, XLRI Jamshedpur houses the MAXI FAIR that has produced some of the prominent marketing results in this country(Including the Introduction of the Taza Tagline and Kit Kat tagline).
- Fees: 25.8 lakh
- Average Package: 29.89 LPA
- Highest Package: 75 LPA
- Batch Size: 420
IIM Lucknow
IIM Lucknow IIM Lucknow was established in the year 1984, as the 4th prestigious IIM in the country. IIM Lucknow is known for its Flagship PGP program. It has one of the best credentials in the marketing domain; it is located in the Capital City of Uttar Pradesh and is known for its demanding academic rigour.
- Fees: 20.7 lakh
- Average Package: 32.20 LPA
- Highest Package: 1.23 CPA
- Batch Size: 571 Students
FMS Delhi
The Second Best Marketing Business School in India, FMS is known both for its excellent marketing curriculum and impeccable ROI.
- Fees: 2 lakh
- Average Package: 34.20 LPA
- Highest Package: 1.23 CR
- Batch Size: 273 Students
MICA Ahmedabad
MICA Ahmedabad was established in 1991, located on the outskirts of Ahmedabad. MICA is known to be the best MBA Colleges in India for Advertisement and Marketing Communication. The Institute offers Residental programs in PGP, FPM and CCC. Other than this the institute offers other online certifications.
- Fees: 23 lakh
- Average Package: 20.09 LPA
- Highest Package: 36 LPA
- Batch Size: 235 Students
IIM Kozhikode
The School is known for its fantastic Campus, and scenery and is the fastest-growing Business School in the World. IIM Kozhikode tops the list of India’s most beautiful campus and best MBA marketing colleges in India.
- Fees: 22.5 lakh
- Average Package: 29.23 LPA
- Highest Package: 67.02 LPA
- Batch Size: 483 Students
IIM Indore
In Mini Manchester, IIM Indore is known for its academic-focused rigour, huge and lively batch, and amazing placement in Marketing Organizations.
- Fees: 25 lakh
- Average Package: 25.01 LPA
- Highest Package: 1 CPA
- Batch Size: 578 Students
JBIMS Mumbai
Jamnalal Bajaj Institute of Management Studies was founded in 1965 by the University of Mumbai. JBIMS has been a pioneer in management education and one of the best MBA colleges for Marketing in India. It is consistently ranked among the top 10 premier B-schools in the country with a legacy spanning over the past 52 years.
The Masters in Management Studies offered at the JBIMS is its flagship course. A two-year, full-time post-graduate MBA course was started in 1965 and since then, has been updated periodically to match the needs of the corporate world. This college has nurtured many prominent leaders, it is also known as the CEO Factory of India. In the second year of this program, specializations are offered, such as Finance, Marketing, Operations, Systems, and Personnel.
- Fees: 6 lakh
- Average Package: 28.02LPA
- Highest Package: 35.75 LPA
- Batch Size: 150 Students
SIBM Pune
SIBM Pune was established in the year 1978, the institute offers various post-graduation programmes in management, innovation and entrepreneurship and a number of executive training programmes. The Current Campus is located at Lavale in Mulshi Taluka on the outskirts of Pune City. SIBM Pune Post-graduation courses include MBA, Executive MBA, MBA Innovation and Entrepreneurship and PGDBM.
- Fees: 22.20 lakh
- Average Package: 28.16 LPA
- Highest Package: 49.06 LPA
- Batch Size: 180 Students
IMT Ghaziabad
IMT Ghaziabad has been consistently ranked amongst the best MBA colleges for Marketing in India(Delhi NCR). The institute’s USP is the specialization and placements that the institute provides for Marketing, with top recruiters visiting the campus each year to hire Marketing professionals. The institute is known for its 2-year flagship Post Graduate Diploma In Management program, which is equivalent to an MBA.
- Fees: 21.53 lakh
- Average Package: 17.35 LPA
- Highest Package: 65.50 LPA
- Batch Size: 600 Students
NMIMS Mumbai
NMIMS Mumbai is one of the best MBA colleges in India. Narsee Monjee Institute of Management Studies (abbreviated as SVKM’s NMIMS) is a private deemed university located in Mumbai. What started with baby steps in 1981, NMIMS has today emerged as a globally reputed university.
- Fees: 24 lakh
- Average Package: 26.63 LPA
- Highest Package: 67.80 LPA
- Batch Size: 600 Students
XIMB
Xavier Institute of Management, Bhubaneswar (XIMB) is one of the popular MBA Colleges for Marketing in India, located in Bhubaneswar, the capital of the eastern Indian state of Odisha.
- Fees: 19.3 lakh
- Average Package: 16.64 LPA
- Highest Package: 71.51 LPA
- Batch Size: 364 Students
Job Roles & Responsibilities of an Area Sales Manager
An Area Sales Manager in India, especially post MBA from a top MBA Marketing colleges in India, is crucial in a business. They are typically in charge of a specific geographical region, managing the sales team and operations in that area. This role often requires significant travel, interacting with different clients, overseeing the sales process, and handling administrative tasks.
- Travel: Given the nature of the role, an Area Sales Manager often spends a considerable amount of time on the road, visiting different sales territories, meeting existing and potential customers, attending industry events, and checking in with local teams. This can be exciting and challenging, involving being away from home often, navigating different cultural nuances, and adjusting to various business environments.
- Sales Team Management: High attrition rates, especially in sales teams, can be challenging. As an Area Sales Manager, you would be expected to lead, motivate, and retain your sales team. This might involve providing training, setting clear targets, dealing with underperformance, and creating a supportive and positive work environment to reduce employee turnover.
- Sales Targets: As an Area Sales Manager from best MBA marketing colleges in India, meeting (and ideally exceeding) sales targets is vital. This involves creating effective sales strategies, working closely with the sales team to ensure they are on track, and making necessary adjustments to keep up with market trends and changes.
- Client Relationship Management: Building and maintaining solid relationships with key clients is crucial. This might involve resolving issues, understanding their needs, and ensuring that the products/services meet their expectations.
- Reporting: An Area Sales Manager is responsible for reporting to the higher management regarding sales, market trends, competition, team performance, and challenges. They also provide forecasts and suggest strategies for improvement.
- Business Development: This role also involves identifying new business opportunities, such as potential clients or markets, to expand the company’s reach and improve sales.
- Market Analysis: Besides achieving sales targets, an Area Sales Manager is also responsible for conducting market research to understand customer needs and preferences, competition, and industry trends. This insight lets them make informed decisions about product positioning, pricing strategies, and sales techniques. An MBA from a top MBA marketing college in India helps you with these insights.
- Collaboration with Other Departments: An Area Sales Manager often works closely with other departments, like marketing, product development, and customer service. This helps ensure that all the teams are aligned and working towards the same business objectives. For instance, customer feedback can provide valuable insights to the product development team, or the marketing department can aid in creating campaigns that support the sales team’s efforts.
- Performance Assessment: Regular performance assessments of the sales team are a vital responsibility. These assessments help identify areas for improvement and provide constructive feedback to the team members. This process often includes recognizing and rewarding high performers and providing coaching and training for those who need improvement.
- Crisis Management: As an Area Sales Manager, you may also need to deal with crises that could impact sales, such as supply chain disruptions, significant changes in market trends, or issues with key clients. Handling these situations calmly and effectively is a crucial part of the job.
- Ethical Sales Practices: Ensuring ethical sales practices across your team is another critical aspect of the role. This involves ensuring the sales team adheres to all relevant laws and regulations and the company’s code of conduct.
In terms of personal development and skills, an Area Sales Manager must possess excellent leadership and people management skills, particularly in a high-attrition environment. Good communication, adaptability, resilience, and negotiation skills are also crucial. This is where an MBA from one of the top MBA Marketing colleges in India comes in handy. Being able to make quick decisions, often under pressure, is another critical trait for success in this role.
The work-life balance can be challenging, given the job’s extensive travel and demanding nature. Therefore, finding ways to manage stress and maintain a healthy lifestyle is essential. Networking can also be beneficial for business purposes and sharing experiences and learning from other professionals in similar roles.
Life as an MBA Marketing graduate in India can be enriching but also demanding, as it involves handling many responsibilities, dealing with high-pressure situations, and coping with the uncertainty and challenges of the sales field. An MBA from one of the top MBA marketing colleges in India can provide valuable knowledge and skills, such as strategic thinking, leadership, and problem-solving abilities, that can help navigate these challenges effectively.
Where To Prepare Form?
In order to get into these top colleges one needs to clear MBA Entrance Exams. If you are looking for structured CAT preparation along with 24*7 doubt-solving, you can rely on iQuanta’s CAT 2024 Course. Practice the most relevant CAT-level content with iQuanta.
